From the streets of Havana to the clubs of Miami, from the barrios of Bogotá to the beaches of Rio, Viva La Noche is a celebration of Latin music in all its vibrant forms. We turn up the volume on salsa, reggaetón, bachata, merengue, cumbia, Latin pop, and more, creating unforgettable nights where passion meets rhythm, and every beat feels like fire.
Viva La Noche isn’t just a party, it’s a movement. A cultural explosion of sound, dance, and energy that lights up the night and ignites every soul in the room.
More Than Music
At Viva La Noche, the rhythm never stops, but the message runs deeper. Latin music is about connection, heritage, resilience, and celebration. Whether it's the smooth sway of bachata or the pulse of perreo, every track tells a story, and every dance floor becomes a place of freedom and unity.
Our events are curated to celebrate Latin identity in all its richness, through sound, style, sabor, and spirit. Whether you’re dancing till sunrise or vibing to a live set under the stars, Viva La Noche brings people together through music that moves the body and the corazón.
A Legacy of Vibe
Powered by the team behind Vibe Nation, with over 15 years of global music experience, Viva La Noche is backed by a crew that knows how to deliver. We’ve worked with top Latin artists, DJs, dancers, and cultural creatives. Creating spaces that are as authentic as they are electric.
From packed dance floors to open-air fiestas, from intimate showcases to high-energy festivals, we bring the heat, the heart, and the hustle every single time.
Latino Is a Lifestyle
Viva La Noche isn’t just an event series, it’s a cultural wave. It’s for those who live with rhythm in their blood and fire in their soul. It’s for the dreamers, dancers, lovers, and leaders who rep their roots and raise the roof.
Our vision is to elevate Latin music and culture on a global stage, honoring the legends, championing new voices, and creating spaces where every night feels like a celebration of life, love, and libertad.
One Beat. One Night. Viva La Noche.
Join us as we light up cities around the world with Latin fire. Whether you’re an artist, fan, collaborator, or community leader, Viva La Noche is your invitation to feel, dance, and celebrate like never before.
- Viva la Noche
Electric nights, fiery hearts.
Viva la Noche turns up the Latin heat like no other!
